Things I’ve spoken about
Turing x SYSTM Growth Summit
I’m speaking about how to hack Meta Ads with creative strategy to increase ROAS for Turing x SYSTM Growth Summit
November
RevenueCat Webinar
I spoke on a webinar with David Barnard and Steve Young about how to win back lost customers
You can watch it here
August 2024
AdaptyCONF Warsaw
I spoke at AdaptyCONF on building onboarding flows that convert and retain
You can watch it here
June 2024
AdaptyCONF Warsaw
I moderated a panel at AdaptyCONF on the future of app marketing and predictions
You can watch it here
June 2024
SubClub by RevenueCat
I was a guest on the SubClub podcast, discussing app optimisation through experimentation
You can watch it here
November 2023
AdBites: The Power of Apple Search Ads for Subscription Apps
I appeared on the Redbox Mobile AdBites podcast to talk about subscription apps
February 2023
App Growth Summit Berlin: Acquisition
I moderated a panel at the App Growth Summit on App Store Optimisation
Berlin April 2023
App Promotion Summit London
I moderated a panel at the App Promotion Summit on supercharging your engagement and retention
London March 2023
App Growth Summit San Francisco
I moderated a panel at the App Growth Summit on onboarding & engagement
San Francisco October 2022
App Growth Summit Austin
I moderated a panel at the App Growth Summit on acquisition channels
Austin November 2022
Remerge’s App Marketing Explained
I spoke on Remerge’s podcast about optimizing your website to drive downloads
February 2022
App Promotion Summit London
I spoke on the App Promotion Summit panel about rebuilding user acquisition in a post-iOS15 world
London March 2022
AppsFlyer’s The Rise of the Subscription Economy 2.0
I spoke on AppsFlyer & RedBox Mobile’s The Rise of the Subscription Economy 2.0 panel
Online February 2022
Tipi Group’s People + Tech: How to get the winning formula
I spoke on the TiPi Group panel about how to get the award-winning formula of people & tech
Online January 2022
AppsFlyer’s The Rise of the Subscription Economy
I spoke for AppsFlyer and RedBox Mobile about the rise of the subscription economy
Panel November 2021
MoEngage #Growth Series
I spoke on the MoEngage panel discussing Leveraging Data Analytics To Start & Scale Growth Marketing Efforts
Berlin January 2020
App Promotion Summit London
I spoke at the App Promotion Summit about Lessons Learned Advertising on Social Platforms
London April 2019
AppFollow
I spoke for Appfollow about how our ad became the user acquisition campaign of the year
Webinar February 2020
Creative Entrepreneurs Zoom Dive
I spoke for Creative Entrepreneurs about how to nail advertising
Webinar August 2020
Business of Apps
I spoke for Business of Apps about the end of IDFA and new opportunities for app monetisation
Webinar October 2020
Implement
I was a guest on Implement’s podcast discussing customer conversations, ad campaigns, and how to get started with growth
Podcast May 2021
Growth Masterminds with John Koetsier
I spoke about how to do your most impactful work on Growth Masterminds, a podcast by Singular
You can watch it here
August 2024
App Promotion Summit London
I hosted & MC’d the App Promotion Summit including the welcome address
April 2024
From Zero to Hero by Singular
I spoke on a panel with Singular on how to acquire your first one million app users
May 2024
GrowthMentor Live
I spoke with Lisa Kennelly about when and how to diversify your growth channels for GrowthMentor Live
May 2024
In Growth We Trust
I was interviewed by Jake and Yoann for A Mobile App Marketing Masterclass, App Tracking and ATT insights
Podcast March 2024
App Promotion Summit Berlin
I hosted & MC’d the App Promotion Summit, including the welcome address
December 2023
App Growth Summit Berlin: Retention
I moderated a panel at the App Growth Summit on long term retention
Berlin April 2023
3 Minutes Bullshit with George
I spoke on 3 Minutes Bullshit With George about creative excellence
You can watch it here
Berlin April 2023
App Growth Connects London
I spoke about how to nail creative, everywhere at App Growth Connects
London March 2023
Subscription League
I spoke about tips for creating the right mindset for business growth with the people at Purchasely
Podcast November 2022
Leaders in Mobile Growth
I led a roundtable at Branch’s Leaders in Mobile Growth Summit on activation and CRM
London February 2023
App Growth Summit Berlin
I spoke at the App Growth Summit about how Uptime turned £2000 into 250K leads and 200 backlinks
Berlin May 2022
RedBox Mobile & AppTweak
I spoke on the Redbox Mobile panel about maximising your App Store presence after iOS15
London March 2022
App Growth Summit’s Masterminds
I presented the keynote talk for the App Growth Summit about how Uptime 6xd organic web traffic in 2 months
London September 2021
App Promotion Summit Berlin
I spoke on the App Promotion Summit keynote panel about the The future of app growth
Berlin December 2019
App Promotion Summit USA WFH
The NYC edition of the App Promotion Summit was changed to be WFH. I spoke on how we won the User Acquisition Campaign of the Year.
Webinar June 2020
Adjust's Mobile Afternoon Tea Talks
I spoke for Adjust and Redbox Mobile on UA, retention, and the rise of audio
Webinar April 2020
Cheadle Hulme School
I spoke for Cheadle Hulme School about starting in growth
Webinar September 2020
Business of Apps podcast
I spoke for Business of Apps about paid social campaigns
Podcast November 2020
App Growth Summit’s SpeakHer
I put together and chaired a panel for App Growth Summit’s SpeakHer on advice and anecdotes from women leaders of the mobile world
Online Panel February 2021
Storemaven
I was a guest on Storemaven’s podcast discussing ad automation & creative strategies in 2021
Podcast March 2021